
"The current Boots first aid packaging design (below) does its job okay. It communicates the product in a consistent way and easily stretches across all of the pack formats. But, it’s very generic, underwhelming and uninspiring, with no real personality, and that is the problem I’m having with a lot of mainstream packaging.

"The current Boots first aid packaging design (below) does its job okay. It communicates the product in a consistent way and easily stretches across all of the pack formats. But, it’s very generic, underwhelming and uninspiring, with no real personality, and that is the problem I’m having with a lot of mainstream packaging.

"The current Boots first aid packaging design (below) does its job okay. It communicates the product in a consistent way and easily stretches across all of the pack formats. But, it’s very generic, underwhelming and uninspiring, with no real personality, and that is the problem I’m having with a lot of mainstream packaging.

"The current Boots first aid packaging design (below) does its job okay. It communicates the product in a consistent way and easily stretches across all of the pack formats. But, it’s very generic, underwhelming and uninspiring, with no real personality, and that is the problem I’m having with a lot of mainstream packaging.

"The current Boots first aid packaging design (below) does its job okay. It communicates the product in a consistent way and easily stretches across all of the pack formats. But, it’s very generic, underwhelming and uninspiring, with no real personality, and that is the problem I’m having with a lot of mainstream packaging.

"The current Boots first aid packaging design (below) does its job okay. It communicates the product in a consistent way and easily stretches across all of the pack formats. But, it’s very generic, underwhelming and uninspiring, with no real personality, and that is the problem I’m having with a lot of mainstream packaging.

"The current Boots first aid packaging design (below) does its job okay. It communicates the product in a consistent way and easily stretches across all of the pack formats. But, it’s very generic, underwhelming and uninspiring, with no real personality, and that is the problem I’m having with a lot of mainstream packaging.

"The current Boots first aid packaging design (below) does its job okay. It communicates the product in a consistent way and easily stretches across all of the pack formats. But, it’s very generic, underwhelming and uninspiring, with no real personality, and that is the problem I’m having with a lot of mainstream packaging.